Don Levan : Building a better horse*: or how to design what your clients really need.


Henry Ford (as quoted by Tim Brown, in Change by Design) once said, "If I'd asked my customers what they wanted, they'd have said 'a faster horse.'" This session will be a discussion of the design process and practices we can use to see beyond the stated problem and create something that brings our clients real benefit.

Video


http://vimeo.com/22225797

Photos


I have posted the photos of the interface drawings from the session today to Flickr. Please comment as you like.



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Keeping Clients & Ourselves Happy marthazink marthazink 1 146 Feb 2, 2011 by DonLevan DonLevan